Consumer behavior : buying, having, and being / by Michael R. Solomon,
Material type:
TextPublisher: Delhi : Pearson, c2016Edition: 11th edDescription: xxii, 582 pages : illustrations ; 26 cmISBN: 9780133450897; 978933255746Subject(s): Consumer behaviorDDC classification: 658.8342 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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IBA Library General Stacks | Fiction | 658.834 SO689c 2016 (Browse shelf (Opens below)) | C-1 | Available | 00050656 | |
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IBA Library General Stacks | Fiction | 658.834 SO689c 2016 (Browse shelf (Opens below)) | C-2 | Available | 00050657 | |
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Books
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IBA Library General Stacks | Fiction | 658.834 SO689c 2016 (Browse shelf (Opens below)) | C-3 | Available | 00050658 | |
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Books
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IBA Library General Stacks | Fiction | 658.834 SO689c 2016 (Browse shelf (Opens below)) | C-4 | Available | 00050659 | |
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Books
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IBA Library General Stacks | Fiction | 658.834 SO689c 2016 (Browse shelf (Opens below)) | C-5 | Available | 00050660 |
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
BBA.
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